Project overview
In a world where the pursuit of mental well-being becomes crucial, emerges Minderful—designed to connect with individuals in search of novel ways to navigate their psychological equilibrium.
By seamlessly integrating various ways of exploring mental well-being, Minderful facilitates a transformative journey toward cultivating presence and infusing a newfound vitality into daily living.
$250k - $500k
6 months
2022
SwiftUI Android
Awards & Recognition
The Challenge
The UK's dual challenges of COVID and a mental health crisis demanded creative aproaches.
The United Kingdom was already contending with a substantial number of patients dealing with mental health issues. However, in the wake of the COVID-19 outbreak, a significant portion of the population discovered themselves facing even greater challenges, as the health sector faltered under the weight of the pandemic's impact
Here's what we did
We assisted the founders of Minderful in providing fresh methods for individuals seeking to enhance their mental well-being, and have all of that readily available from their pocket.
Product discovery
Every worthwhile endeavour starts with a blank canvas and a skilled team
We conducted a series of workshops to discover the core of the product we’re setting out to build. It's crucial to investigate various ways the product can meet users' needs, define our target audience clearly, and analyse the competitive landscape in which we’re operating in order to devise a good plan of action.
User flows
To kick things off, we tried capturing initial ideas by putting together user flows to observe the general value stream
Following discussions about various use cases we might encounter, we continued to update the flow maps accordingly. This step helps a lot in clarifying decisions before we start moving into design.
Adding the right features
Minderful works by giving you ideas for new activities to try to help improve your well-being.
These activities are called Journeys, we call them like this because we believe that every step you take with Minderful is a big step in your grand journey to becoming a better person.
Find Your Calling
Explore different Journeys and find the right one for you.
Minderful Pillars
Explore and find the Journeys that are right for you by going through these five Pillars. We encourage discovery, engagement, and learning.
Earn Badges
Complete journeys, upload proof of you doing those activities in real life and win lots of badges.
Listen And Learn
Listen to curated audio content by various professionals and learn about the most interesting ways to improve your mental well-being.
Track Your Progress
See how far you’ve come and gain motivation to keep pushing forward.
We worked with the founders to define, design and build the entire platform and its components
“[Business name] was [positive attribute]. The team helped me [problem the business solved]. I had a problem with [key challenge], but they took care of it right away.”
Read More On ClutchWe worked with the founders to define, design and build the entire platform and its components
Owners
Dr. Nick Prior & James Harrop
Design system
Baking components and making them work well together
We devised a clean design system to easily help us develop features along the way while maintaining visual consistency throughout the whole app experience.
Praise Be, Dream Team
Alex Tudose
HEAD OF iOS
Erika Kramarik
FULL-STACK MARKETER
Robert Demeter
CONTRIBUTING WRITER
Doru Cojocaru
iOS DEVELOPER
Bianca Gângă
CONTENT MARKETING SPECIALIST
Andreea Chiș
PRODUCT SALES CONSULTANT
Gabriel DOMBRI
PRODUCT STRATEGIST & CEO
Alex Suciu
HEAD OF GROWTH
