Glorify

Bringing structure to people’s daily worship

iOS & AndroidWellnessUK

Project overview

Structuring Daily Worship with handpicked Bible verses, guided devotionals, meditations and space for reflection, music and prayers – all in one app.

Bringing Christians all around the world the joy of connecting and reconnecting with God daily. Making bite-sized worship routines available to everyone, whilst reimagining how we connect with God through technology.

Budget

$1M+

Timeframe

3.5 years

Release Date

2020

Technologies

Android, iOS, Backend, Web

Investors

The Challenge


Christians had been left behind when it came to tech which facilitated healthy habits built around mindfulness and meditation.

Although there were many successful secular apps, none existed to help people take time for prayer, worship, and spiritual connection on a daily basis. Christians struggle to find quiet time to connect with their faith. Their Christian upbringing gave them unique insights into this space. There was a need for an app that fuses technology and faith, giving Christians a place to come every day and connect with God and their community to experience the joy and intimacy of connecting with their faith.

Here’s what we did

Glorify is now the leading Christian daily worship app worldwide and used by millions every week. To facilitate their explosive growth, we quickly and effectively scaled operations across product strategy, design, and development.

Features


An intuitive, engaging product which is delightful to use and rich with social features.

Connect with God every day through handpicked Bible verses, curated devotionals, dedicated time for reflection, together with the community through prayer.

Habit-Formation

We co-created and experimented with multiple habit-formation experiences such as daily exercises, tasks lists, and gamification dynamics.

Progressive Disclosure

Users unlock additional content by completing their daily task list, which provides a sense of reward and progress through engaging visuals.

Bite-size content

The content on the Today screen is bite-sized, taking 1-4 minutes to complete. This makes them quick to consume and easy to digest.

Personal space for prayers

A customizable space to create and share prayers for strengthening the relationship within the community and with God.

We supported Glorify in their plans for internationalisation and launches in the UK, US, and South America, backed up by solid tech, marketing, and analytics stacks.

Our overarching vision is simple; it’s every Christian every day. That’s what I call our infinite goal—a vision and goal that will endure forever, always guiding our mission and ensuring a journey that will always be ongoing.

We supported Glorify in their plans for internationalisation and launches in the UK, US, and South America, backed up by solid tech, marketing, and analytics stacks.

Ed Beccle and Henry Costa

Owners

Ed Beccle and Henry Costa

Design System


Guided by Christian values, inclusivity, dedication to users, and an unrelenting pursuit of excellence.

Stock first mover advantage startup series A financing stealth iPad twitter interaction design handshake incubator accelerator termsheet.

Stock first mover advantage startup series A financing stealth iPad twitter interaction design handshake incubator accelerator termsheet.

Assets beta first mover advantage monetization venture facebook. Infographic burn rate user experience marketing disruptive graphical user interface branding conversion early adopters. Facebook buyer holy grail pitch ecosystem venture release prototype deployment bootstrapping hypotheses.

Praise Be, Dream Team

Impact Created


Glorify is now the leading Christian Daily Worship app worldwide and used by millions every week. The team is backed by a16z and SoftBank. Together with the wider Glorify team, we identified a leading North Star metric, predictive of user engagement and retention, and worked through a set of experiments to remove barriers to value.

1.1M
Reviews On Google Play And Apple Store
4,9⭐️
Average Rating Reviews On Google Play And App Store
$84.6M
Funding

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